Good Car Company

Harnessing the power of Facebook as a community marketing channel to sell Electric Vehicles.

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Goal

Generate awareness of EV community bulk-buys and generate leads

Approach

  • We created a  3-step funnel, bringing local communities from awareness to  lead generation
  • We leveraged community marketing to invite people to event, book test drive,  submit EOI…
  • We retargeted people that have come to the website and optimise for EOI submission

Results

  • Facebook became the main lead generator for the first 2 bulk-buys
  • Average cost per lead: reduced by 80% between the first and the 3rd bulk buy
  • Traffic generated by Facebook: 20 to 30% of all traffic

x11 Post Reach

+50% Followers

-50% Cost per Lead